Electric cars have grown in popularity in recent years, but the transition to this type of transportation is still taking its time in Australia. Many drivers are still hesitant to make the switch, due in part to the common misconception that electric cars are more expensive than combustion engine vehicles. Though the cost of electric vehicles has decreased over the years, Australia’s electric car sales still only make up about 1.4% of the car market. There are a number of factors explaining why electric cars have yet to gain the traction they have elsewhere, but the biggest obstacle is their appeal to the Australian driver.
Tesla Versus The Rest of the Market
Tesla is one of the most successful companies in the electric car market, and though they present an appealing image, they often not seen as the same kind of luxury vehicle experienced in the rest of the world. Teslas were first shipped to Australia in 2013, and they were seen as too expensive and too far ahead of the competitive cars of the market. Undeterred, Tesla slowly began to make headway. Since then, they have made some alterations to their models to make them more affordable and suitable for the Australian market. Despite their effort, Tesla still struggles a bit due to their image as a pricey car manufacturer.
Adapting to the Australian Market
Tesla, however, is not alone in their struggle. Other foreign electric car makers have had to adjust their vehicles in order to entice customers. Hyundai and Nissan, for example, have had to restructure the price of their cars as well as offer more affordable financing options. Despite their efforts, electric cars still make up a rather small percentage of the overall car market in Australia.
The reality is that electric cars are still seen by many in Australia as being overpriced and impractical. And there have been efforts from the government to promote electric cars, such as the Electric Vehicle Council of Australia, but the result of these efforts are yet to be seen.
The transition to electric cars is no longer a matter of whether or not they are the future, but rather when they become a part of the present.
FAQ
- Why are electric cars not popular in Australia?
Electric cars are still seen as too expensive and impractical by many in Australia. Despite efforts from the government and car companies to increase adoption, they still only make up a small percentage of the overall car market. - What are the common misconceptions about electric cars?
Common misconceptions about electric cars can include their cost, range, speed, and practicality.
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Even Tesla Can’t Overcome Australian Hostility To Electric Cars – Bloomberg
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Tesla Opens Store And Attached Service Center In Toronto | InsideEVs Photos
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